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变革在即 上海户外广告在许多方便改变自身
作者:上海墙民手绘 发布于:2015/11/22 9:35:27 点击量:

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3.0:广告直接实现广告商品销售阶段

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主动利用互联网新技术提升服务水平

与此同时,通过移动互联网技术,通过诸如报纸版面二维码扫码购物等手段的应用,一方面在原有媒体提供单一的内容传播和硬广传播的基础上,在一定程度上实现对于商品销售的直接转化实现;另一方面又能够在不增加成本的基础上,利用移动互联网开放平台技术,实现广告主希望直接促成销售的广告投放初衷。

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就是广告传播已经从简单的曝光度和广告传播到达率的可量化传播,升级为直接实现广告商品的销售,并且这种销售实现效果亦可直接量化。